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November 08, 2007

Notes and News November 8

  • tgdaily reports that online perfume seller perfumebay has lost another round of its trademark appeal against eBay. perfumebay vows in their blog to fight on and appeal the case the the Supreme Court. 
  • A "Community-Based Lemon Grass Oil Production" project has won an award in the Philippines. The project plans to construct three essential oil facilities "using appropriate technologies and practical approaches in creating sustainable livelihood and alternative sources of income for poor upland communities in Negros Occidental." The project is being run by the Alternative Indigenous Development Foundation Inc. (AIDFI).
  • A Japanese company is developing the computer controlled use of aromas for hi-tech marketing, according to an article in The Guardian. Preliminary experiments with lavender and orange scents produced an average sales increase of 4.8% when scents were released at a shopping mall. The study is being done using equipment developed by Air Aroma.

Posted by Rob on November 8, 2007 in Essential Oils/Plant Extractions, Marketing, Notes and News | Permalink


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