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October 04, 2007

L'Oreal Body Shop Acquisition Gives Investors Greener Returns

. . .  according to an article on that originated on Bloomsberg.com and has been reprinted in a number of other sites and papers.

They project that sales at the Body Shop unit will grow at a rate three times the French companies by 2010 as consumers shift towards more natural and organic products. L'Oreal also bought the more organic Sanoflore last year to bolster it's position in the organic/natural market.

The implication of all this is that consumers will be more interested in the kinds of products that are in the purview of this blog.

Posted by Rob on October 4, 2007 in Marketing | Permalink

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